Posted June 22, 2015
When you buy a piece of Isabel Jewelry you are buying handmade quality with a lifetime guarantee. I realize that there are piles of cheap jewelry that I compete with every day but I know what I am producing is carefully and individually made…because I make each piece. Like all micro-businesses I have to compete with factory made products. Knowing this, I like to keep my jewelry small pieces of artwork.
Some companies use flashy marketing campaigns to push lower quality jewelry, it’s hard not to get convinced by beautifully produced commercials and print ads that their commercial jewelry is more valuable. People wind up paying for a company’s marketing rather than quality artistry. When my customers buy from me, they are paying for top-notch, handcrafted jewelry that I guarantee for life and I am proud of that.
I have been metalsmithing for 20 years now and I create hundreds of pieces of jewelry every year. I am very comfortable at my jewelry bench and love forming metal into tiny wearable art, my tools are extensions of my hands and I am happy when I am at work.
This Saturday, June 27, 2015, I will be having a 5-year anniversary party for my shop in Pinedale (you are invited!). I opened the doors five years ago and have been enjoying serving my community and travelers ever since. It’s a good life and I plan on continuing my work. I thank everyone that has ever bought a piece of jewelry from me, you mean the world to me.
Pictured at top: Wyoming jade & Sterling Silver pendants.
Pictured above: my Pinedale, Wyoming storefront.